A631.6.4.RB_SienkiewiczRaymond

Transformation and change within any context, but certainly in the context of an organization, is rarely ever a one size fits all process. When faced with the need to innovate in the wake of the collapsing housing market in 2007, Gallery Furniture took the approach of an organizational change model called Influencer Training. Owner Jim McIngvale applied these principles and Influencer Training to target six different sources of influence for his employees, to include: personal motivation, personal ability, social motivation, and structural ability (VitalSmarts). This served, overall, to change the behavior of his salespeople which ultimately altered the shopping experience for customers and brought about more sales. Although this particular change model was based on a particular program, it does seem to follow some of the characteristics of charismatic transformation as there was a notable amount of change executed on a compressed timeframe, and the employees seem to have taken well to the changes. Considering the cultural strength of Gallery Furniture as well as the Strategy-Culture Matrix discussed in Brown's text, McIngvale seemed to have pursued a good strategy that yielded positive results. Given that employees stayed on throughout the changes, it is reasonable to assume there is a strong culture within the company, and combined with the high need for change McIngvale managed the change by researching, selecting, and executing what he considered a suitable strategy. It can also be argued he made some adjustments to the fundamental culture as well to move the sales folks to a culture of following up and being helpful, and his doing this through a small measure of "peer pressure" in the form of sales shoutouts suggests just a touch of gentle coercion (VitalSmarts).

In another set of circumstances, Army officer General McChrystal, although not discussing a planned change in processes, did recount his experience of a very rapid change in the operational posture of the Army. With his account of quite literally falling into a post-9/11 world, an instant turn between a peacetime Army and an Army that had to be ready to engage in sustained combat operations illustrates something of a dictatorial transformation, where there is no time for participation and the organization may not have much internal support (Brown, 2011). This isn't by fault of leadership though or a lack of subordinate willingness to do their job, but more by the sheer circumstances of having to stand up forces in the wake of an attack. But McChrystal was aware of what would need to be done to maintain the necessary buy in, and in his talk he touched upon upholding enduring organizational culture values of military people being there for one another, and the need to maintain relevance of a conflict that for some of his subordinates may have started when they were but grade-schoolers (TED). At the same time, he touched on personal anecdotes of his career to make the point that leaders needn't necessarily be larger than life, heroic figures, but be willing to listen and learn from any failures. Overall though, McChrystal seemed able to lean upon over 200 years of Army culture and tradition, as well as leadership ability, in managing the pivot from a military in a training/preparation posture to a high operations tempo culture. Not necessarily needing to change the organization itself, he seemed able to reinforce the strong organizational culture and maintained the commitment of subordinates towards accomplishing the mission.

In the circumstances presented, the leaders were able to effectively assess the type of change that was needed in their organizations to meet new requirements, and while benefiting from not having to make radical changes to the culture or procedures, they were able to work with their respective cultures to realize the end goals with just the right amount of strategic change.

Resources
Gallery Furniture Case Study (n.d.). In VitalSmarts. Retrieved December 1, 2013
Stanley McChrystal: Listen, learn.then lead (2011, April). In TED. Retrieved December 1, 2013