For me, the importance of feedback to overall performance goes without saying, having been driven into me for the almost seven years of training and active duty experience. Indeed, Air Force regulation mandates at the very bare minimum three formal feedback sessions per annual reporting period, not to even include the countless occasions of informal verbal feedback that happens day to day. Goal setting, although not emphasized as frequently, still has its moments to be brought up in mentoring discussions and we're taught the idea of setting specific, challenging, attainable goals during our training.
Indeed, there are others out in the world of management and leadership that recognize the importance of goals and feedback, and continue to back the benefits. A study published in 2009 concluded that goal setting led to engaged employees, engaged employees exhibit higher optimism, and higher optimism improved performance (Medlin and Green, 2009). Another study focusing on athletes found showing them videos with positive feedback resulted in overall better performance (Hutchinson, 2012). Frankly, I'm inclined to agree with a lot of these findings in my personal philosophy. Goals give something of a target or endpoint to work towards, while feedback gives both encouragement when things are being done right and gives points for improvement to help maximize performance. I also very much see the point in Brown's point regarding the combination of feedback and goals. Feedback without a goal, or pursuing a goal without feedback, doesn't create improvements and could have detrimental effects if individuals become frustrated in their efforts by not having an end goal or lacking guidance on how to get there.
I'm inclined to agree with Brown's contention on generational differences on feedback, with younger people seeking frequent feedback at a greater rate compared to older counterparts (Brown, 2011). I've seen a mixed bag of my peers that desire feedback or don't care about it, but I do think that those who do want it would want to receive feedback more frequently. After all, contemporary society generally has a much faster flow of small pieces of information, and younger people tend to be very regularly "wired in" to media communications and often receive short updates on events, interests, or otherwise. It only stands to reason they might want the same pacing for receiving information about their job performance.
As for how much I give and receive, I find that I'm often seeking feedback from my leadership (true to Brown's assertion), although I don't give it out very regularly. I'd like to think this is partially due to the fact that the people I supervise have generally been in the Air Force notably longer than I have, in some cases almost as long as I've been alive. Often, I delegate much of the day to day mechanics unless there's something that absolutely requires the officer level authority, and more often than not my NCO corps excels with minimal input. Besides that, for the small handful of feedbacks I have given, I've been moved around the offices at such a pace that I have yet to bear witness of a full annual feedback cycle for a person I was rating. In my case though, I'm still relatively new and conscious of my performance metrics, and take to heart what we're told in the way of finding ways to improve and taking ownership of our careers where we can. Thus, I often keep an ear open for any feedback my leadership gives me, as well as occasional requests. I also frequently solicit my subordinates for thoughts and feedback, and I've found my senior NCO's will frequently give me useful pointers for the day to day execution of management duties.
I admittedly need to work on creating better refined goals beyond getting the day's projects done and making my milestones for training, but with the feedback I receive, I do think it helps to sustain a certain level of performance and certainly helps make improvements if I know what specifically needs work. More often than not, feedback helps me refine my short term goals, although it can also be a bit of a jarring experience as well. Lately I've been trying to hash things out with what direction to take my career now that I am unable to retrain as a pilot, and apparently my efforts at trying to dig up some motivation and find a path is something my leadership has picked up on, yielding a few talks and words of advice. Not an uncomfortable situation, but it was something of a reminder that I don't have as good a poker face as I thought.
Having thought about all this, I think I'm on the right track with getting feedback for myself, but as the leader of my workcenter, I feel I need to get more comfortable with dispensing feedback to my subordinates as there have been occasions where I've had an opinion of something and I would usually let things work out or discuss it with my senior NCOs who've noticed the same thing and let them run with any "course corrections." Perhaps being more proactive would remove a potential layer of ambiguity, and might even serve to increase my credibility as a leader if I communicate more directly. I also think I, and perhaps even my workcenter, would be well served by committing to some goals rather than simply "doing the job" on a regular basis, if not in specific metrics then at least in some tangible accomplishments to be performed by certain deadlines.
References
Brown, D. R. (2011). An Experiential Approach to Organization Development (8th ed.). Upper Saddle River, NJ: Prentice Hall
Hutchinson, A. (2012, October 29). Negative feedback, negative performance [Electronic version]. The Globe and Mail, p. L3
Medlin, B., & Green, Jr., K. W. (2009). Enhancing performance through goal setting, engagement, and optimism [Electronic version]. Industrial Management & Data Systems, 109(7), 943-956. doi:10.1108/02635570910982292
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