On one end of the choice spectrum, you may still see some businesses that pride themselves on a measure of simplicity such as the In-N-Out fast food chain, but nonetheless maintain a sense of choice by allowing adjustments to the basic choices. In-N-Out has capitalized on this by running with the mystique of their "secret menu," an official-unofficial list of extra topping and preparation options for their food. More intense opportunities for choice have come to market in recent years. Apparel companies such as Nike and New Balance have made a number of products that can have the color of every shoe component selected by the customer. Some automakers have gone this route as well, with BMW's Mini offering a number of paint and accessory options from the factory, and Toyota's Scion brand advertising their cars as both basic transportation and blank canvases for customization. The culture of choice can be seen here, and in the many different versions of any given item you may be looking for at the local Wal-Mart or Target.
When applied to leadership, this brings up some interesting implications from the standpoint of being a follower and being a leader. In the context of one of the cultures or groups that Dr. Iyengar mentions as being accustomed to everything being the same or not having nearly as many variants, the boss may be the boss and the situation may be the situation, for better or for worse. There may not be a notion of a better or worse way to conduct business. In the context of what we're assuming is the typically American culture of choice, this would be very different. A subordinate might feel like they have a choice of leadership or command climates, and depending on circumstances may speak up or may simply leave their position to join another organization. By that same token, there may or may not be an expectation of being empowered or having a say in the situation. If people are used to having a choice, they may not be used to running with the orders of a boss that doesn't practice empowerment. From the perspective of leadership, in a culture of choice I could see a greater likelihood that a leader would feel they're free to choose their methodology, subordinates, and expectations. A leader in a non-choice culture may be more inclined to proceed on with the status quo.
Her last point about never saying no to choice also brings up potential pitfalls for leading general problem solving. I could see a possibility where an individual gets faced with a situation that has one answer that would seem like the right choice to most people, but they may spend excess time and energy seeking potential alternatives due to the expectation of choice or misgivings about the "only option." This in turn may lead to "paralysis by analysis", and in seeking choices, no choice is made at all. On a related note, in a situation where for whatever reason there really is only one viable option, any expectation of choice and refusal to say no to choice, may make it more difficult for a team to come to terms with having the one solution and giving their full effort towards it.
For what it's worth, a context of choice in relation to leadership is not unto itself a good or bad thing. The good or bad that comes out of having choice is based upon the actual choices made in a given situation. It should be noted though, that the existence of choice arguably gives the greatest leverage towards positive change and improvement in a leadership environment.
When applied to leadership, this brings up some interesting implications from the standpoint of being a follower and being a leader. In the context of one of the cultures or groups that Dr. Iyengar mentions as being accustomed to everything being the same or not having nearly as many variants, the boss may be the boss and the situation may be the situation, for better or for worse. There may not be a notion of a better or worse way to conduct business. In the context of what we're assuming is the typically American culture of choice, this would be very different. A subordinate might feel like they have a choice of leadership or command climates, and depending on circumstances may speak up or may simply leave their position to join another organization. By that same token, there may or may not be an expectation of being empowered or having a say in the situation. If people are used to having a choice, they may not be used to running with the orders of a boss that doesn't practice empowerment. From the perspective of leadership, in a culture of choice I could see a greater likelihood that a leader would feel they're free to choose their methodology, subordinates, and expectations. A leader in a non-choice culture may be more inclined to proceed on with the status quo.
Her last point about never saying no to choice also brings up potential pitfalls for leading general problem solving. I could see a possibility where an individual gets faced with a situation that has one answer that would seem like the right choice to most people, but they may spend excess time and energy seeking potential alternatives due to the expectation of choice or misgivings about the "only option." This in turn may lead to "paralysis by analysis", and in seeking choices, no choice is made at all. On a related note, in a situation where for whatever reason there really is only one viable option, any expectation of choice and refusal to say no to choice, may make it more difficult for a team to come to terms with having the one solution and giving their full effort towards it.
For what it's worth, a context of choice in relation to leadership is not unto itself a good or bad thing. The good or bad that comes out of having choice is based upon the actual choices made in a given situation. It should be noted though, that the existence of choice arguably gives the greatest leverage towards positive change and improvement in a leadership environment.